CAC Index publishes real customer acquisition cost benchmarks by channel and industry, built from advertiser-contributed data and refreshed monthly. Stop guessing at budget time. Bring a number.
Launching soon. Early access members get 3 months free at launch.
Built for marketing managers, growth leads, and agency planners. Here is how CAC Index will work at launch:
Choose your industry and channels. See median CAC, quartiles, and 12-month trends for paid search, paid social, and more, drawn from real advertiser data.
Enter your own CAC to see exactly where you sit against the industry: ahead of the pack or overpaying. The chart does the arguing for you.
Share channel, spend, new customers, and period. Aggregation only: your company is never identified, and contributors earn a free month per quarter shared.
Every month: how your industry's CAC moved, which channels got cheaper or pricier, and how you compare. Budget season stops being a guessing game.
Median CAC by channel for one industry, refreshed monthly. Illustrative numbers.
| Channel | Median CAC | 25th pct | 75th pct | Trend |
|---|---|---|---|---|
| Paid search | $148 | $96 | $231 | -4% MoM |
| Paid social | $121 | $74 | $198 | +2% MoM |
| Content / SEO | $87 | $52 | $144 | -6% MoM |
| Email / lifecycle | $34 | $19 | $61 | flat |
Concept illustration. Product in development.
The incumbents are thin free benchmarks and stale PDFs. CAC Index is the living dataset.
Benchmarks built from actual advertiser spend and results, contributed monthly. Every contribution makes every number sharper.
Median, quartiles, and trends per channel per industry. One headline number is trivia; the matrix is a planning tool.
Ad costs move fast. Benchmarks refresh monthly so last quarter's number does not sink this quarter's budget.
Contributions are pooled and anonymized before they touch a benchmark. No advertiser is ever identified or traceable.
"Our CAC is 20% below the industry median" ends the budget argument. The digest arrives monthly, ready to forward.
Free benchmarks are lead-gen for someone's agency. CAC Index sells the data, not services, so the numbers have no agenda.
One defended budget line pays for a decade. Pick the plan that fits how you plan.
Pricing is locked for early access members. The 14-day free trial begins at launch.
Cancel anytime from Settings, then Billing, or by emailing hello@getcacindex.com. Cancellation takes effect at the end of your billing period. Monthly plans are not prorated on cancellation. Annual plans are refundable within the first 30 days.
From advertisers who contribute anonymized spend and results: channel, spend, new customers, period. Contributions are pooled and aggregated before they appear in any benchmark, and no contributor is ever identified.
Theirs are thin, updated rarely, and ultimately lead generation for their agency business. Ours are a channel-by-industry matrix refreshed monthly from contributed data, with no services to sell you.
No. Subscribers see the full benchmarks. Contributors get a free month for each quarter of data shared, and full detail on the thinnest slices unlocks first for contributors.
Thin slices are labeled as provisional with contributor counts, so you always know how much weight to give a number. As contributions grow, provisional slices graduate to full benchmarks.
Yes. Agencies use the benchmarks to set client expectations and defend media plans. Contributor analytics on the Unlimited plan are built for exactly this.
Launching soon. Join the waitlist to lock in founding-member pricing: 3 months free at launch.
One email at launch. No spam, unsubscribe anytime.